Grounded in
Tradition
Driven by
Innovation
The Roots of Phoenix
Founded in 2023, Phoenix Advanced Palm Planting is a Jordanian private shareholding company dedicated to the cultivation of high-quality date palms in the fertile Jordan Valley.
At Phoenix, date palms are more than an agricultural crop, they are symbols of resilience, legacy, and long-term value. Our work combines deep regional knowledge with cutting-edge propagation techniques to produce plantlets that are genetically elite, disease-free, and field-ready.
Our Vision & Mission
Our Vision
To become the Middle East’s leading provider of premium date palm plantlets -setting new benchmarks in quality, innovation, and sustainability.
Our Mission
To cultivate and deliver superior date plantlets using advanced propagation and greenhouse technologies. Through strategic partnerships and a commitment to excellence, we empower growers and investors to achieve long-term success.
Growth with Care
Our process begins with tissue culture propagation using elite genetic material sourced from top-tier labs in California and other internationally certified partners. Each plantlet is nurtured in sterile lab environments, carefully acclimatized in our greenhouses, and guided through every growth stage with expert oversight.
Backed by over 20 years of industry experience, our team applies precision and care at every step – from lab to shade house – to ensure optimal quality, performance, and return on investment.
While we currently focus on Medjool date palms, we are expanding into other varieties to meet emerging market demands across the region. Our goal is to support sustainable agriculture in Jordan and the region by providing growers and investors with resilient, high-yield plantlets that deliver results in the field and value in the long term.